What it means
Twilio says this rejection means the privacy policy for your registration could not be confirmed. Usually it was missing from your website, there were two policies that disagree, or the policy did not say that mobile information and texting consent are not shared with third parties or affiliates for marketing.
Twilio also says a privacy policy link is now required for every new campaign, and that it must be public and not behind a login.
What to fix
- Publish one privacy policy page on the website you used in the registration, and link to it from your sign-up page.
- Add a plain sentence like the one Twilio gives as passing: "We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes."
- Remove any line that says you share personal information with third parties for marketing. Twilio gives that as an example that gets rejected.
- Say what customer information you collect and how you use it for texting.
- If people sign up on your website, include how often you text and "message and data rates may apply."
- Publish a terms page too. Twilio's campaign instructions say a website used for sign-up needs a privacy policy and terms of service, and the campaign has a separate field for the terms link.
- Put the privacy policy link (and terms link) in the opt-in description and in the campaign's link fields, then resubmit.
Checklist before you resubmit
- One public privacy policy, no login needed
- It says mobile numbers and consent are not shared for marketing
- No conflicting line about sharing with third parties
- It says what you collect and how texting uses it
- Message frequency and "message and data rates may apply" are stated
- A public terms page exists
- Both links are in the campaign
Source
Based on Twilio's own documentation. Twilio updates these pages, so check the source for the latest wording:
Rather not deal with it?
We prepare and file your brand and campaign registration, fix what reviewers reject, and resubmit. Twilio's fees are paid by you, straight to Twilio, in your own account.